Pepsi Challenge China by Pepsico Design & Innovation

Pepsico Design & Innovation Creates The Pepsi Challenge China Aluminum Can

PepsiCo Design & Innovation, the designer of the displayed project Aluminum Can by PepsiCo Design & Innovation points out, The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series..

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